Description
About the Book:
This book provides a strategic framework for anticipating disruption and leveraging change rather than merely reacting to it. Burrus introduces the concept of Hard Trends (future facts that will happen) and Soft Trends (future possibilities that might happen).
Key Highlights:
– Separate certainty from uncertainty for better planning.
– Identify and pre-solve predictable problems before they occur.
– Accelerate innovation (both incremental and exponential).
– Pinpoint untapped opportunities and skip barriers to success.
About the Author:
Daniel Burrus is a globally recognized futurist and innovation expert, known for advising Fortune 500 companies on anticipatory strategies. He is also the author of bestsellers like Flash Foresight and Techno trends.
